David Quilty

Marketing Copywriter

Chester, US.

About

Highly accomplished Marketing Copywriter and Content Strategist with 18+ years of experience crafting high-impact, user-centered content for B2B and SaaS audiences. Proven expertise in driving measurable ROI through strategic, multi-channel campaigns that enhance brand awareness, boost engagement, and convert complex topics into accessible, decision-driving narratives. Adept at leveraging data-driven insights and cross-functional collaboration to maximize content performance and achieve significant business outcomes.

Work

Percona

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Senior Marketing Content Writer

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Summary

Currently drives lead generation and brand authority for Percona by creating high-impact, data-driven content across digital channels.

Highlights

Contributed to a 4x increase in content-generated leads from 2022 to 2024 by producing engaging, conversion-focused content.

Achieved top SERP rankings for key revenue pages, increasing organic conversions by 169% YoY through SEO-optimized content and improved copy UX.

Developed on-brand copy for gated content offers, directly supporting 41.8% of MQLs and influencing 74% in 2024.

Partnered with Product and Digital teams to execute quarterly Go-To-Market (GTM) campaigns, aligning messaging with core business objectives.

Adapted content for global audiences, tailoring messaging to maximize engagement across diverse international markets.

Firstup

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Content Marketing Specialist

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Summary

Developed lifecycle communication campaigns for Fortune 100 enterprises, enhancing customer engagement and retention.

Highlights

Led the creation of product-focused narratives, crafting compelling copy for key features, benefits, and value propositions across email, social media, and promotional campaigns.

Created engaging, customer-facing content across multiple channels, aligning messaging with brand guidelines to drive pipeline growth and foster brand loyalty.

Collaborated with cross-functional teams to ensure content met both business objectives and audience needs, contributing to measurable increases in engagement.

Percona

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Content Marketing Manager

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Summary

Led and implemented brand-aligned digital content strategies to drive engagement with technical and enterprise audiences.

Highlights

Managed multiple projects concurrently, ensuring timely delivery and high-quality output by incorporating stakeholder feedback and adapting content to meet evolving needs.

Developed clear, engaging content that resonated with target audiences, supporting product launches, user education, and promotional efforts.

Kaleidico

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Content Marketing Manager

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Summary

Created and executed content strategies for diverse clients, leveraging SEO best practices to improve search rankings and brand awareness.

Highlights

Collaborated with design and development teams to craft user-centric content, aligning editorial strategy with business goals for lead generation and conversion optimization.

Produced compelling copy for websites, email campaigns, and social media, consistently exceeding client performance benchmarks.

The Good Human & My Two Dollars (Self-Employed)

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Founder & Editor-in-Chief

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Summary

Led two successful online publications, driving content strategy and audience growth to achieve significant readership and industry recognition.

Highlights

Built and scaled two online publications focused on environmental issues and personal finance, attracting millions of readers globally.

Drove content strategy and editorial direction, resulting in features in prominent media outlets including The New York Times and NPR.

Managed all aspects of online publication, including content creation, SEO optimization, and audience engagement, to maximize reach and impact.

Implemented effective digital marketing strategies to grow readership and establish thought leadership in niche markets.

Education

Old Dominion University

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Bachelor of Science Science

Skills

Content & Copywriting Expertise

Creative Copywriting & Storytelling (B2B, SaaS, technical content), Brand Voice Development (Tone, messaging, consistency), Conversion-Focused & UX Writing (Landing pages, product copy, microcopy).

Content Strategy & Performance

Multi-Channel Content Marketing (Web, social, email, video, podcasts), SEO & Content Optimization (Keyword research, on-page SEO, analytics), Data-Driven Content Strategy (Performance tracking, audience insights).

Collaboration & Tools

Cross-Functional Team Collaboration (Product, design, marketing, sales), Content Management & Optimization (Figma, WordPress, HubSpot, Google Analytics, Adobe Creative Suite).