# David Quilty - Marketing Copywriter
Source: https://hello.cv/davidquilty
Chester

## Links
- LinkedIn | https://www.linkedin.com/in/davidquilty/

## About
Highly accomplished Marketing Copywriter and Content Strategist with 18+ years of experience crafting high-impact, user-centered content for B2B and SaaS audiences. Proven expertise in driving measurable ROI through strategic, multi-channel campaigns that enhance brand awareness, boost engagement, and convert complex topics into accessible, decision-driving narratives. Adept at leveraging data-driven insights and cross-functional collaboration to maximize content performance and achieve significant business outcomes.

## Work
### Senior Marketing Content Writer | Percona
Currently drives lead generation and brand authority for Percona by creating high-impact, data-driven content across digital channels.
- Contributed to a 4x increase in content-generated leads from 2022 to 2024 by producing engaging, conversion-focused content.
- Achieved top SERP rankings for key revenue pages, increasing organic conversions by 169% YoY through SEO-optimized content and improved copy UX.
- Developed on-brand copy for gated content offers, directly supporting 41.8% of MQLs and influencing 74% in 2024.
- Partnered with Product and Digital teams to execute quarterly Go-To-Market (GTM) campaigns, aligning messaging with core business objectives.
- Adapted content for global audiences, tailoring messaging to maximize engagement across diverse international markets.
### Content Marketing Specialist | Firstup
Developed lifecycle communication campaigns for Fortune 100 enterprises, enhancing customer engagement and retention.
- Led the creation of product-focused narratives, crafting compelling copy for key features, benefits, and value propositions across email, social media, and promotional campaigns.
- Created engaging, customer-facing content across multiple channels, aligning messaging with brand guidelines to drive pipeline growth and foster brand loyalty.
- Collaborated with cross-functional teams to ensure content met both business objectives and audience needs, contributing to measurable increases in engagement.
### Content Marketing Manager | Percona
Led and implemented brand-aligned digital content strategies to drive engagement with technical and enterprise audiences.
- Managed multiple projects concurrently, ensuring timely delivery and high-quality output by incorporating stakeholder feedback and adapting content to meet evolving needs.
- Developed clear, engaging content that resonated with target audiences, supporting product launches, user education, and promotional efforts.
### Content Marketing Manager | Kaleidico
Created and executed content strategies for diverse clients, leveraging SEO best practices to improve search rankings and brand awareness.
- Collaborated with design and development teams to craft user-centric content, aligning editorial strategy with business goals for lead generation and conversion optimization.
- Produced compelling copy for websites, email campaigns, and social media, consistently exceeding client performance benchmarks.
### Founder & Editor-in-Chief | The Good Human & My Two Dollars (Self-Employed)
Led two successful online publications, driving content strategy and audience growth to achieve significant readership and industry recognition.
- Built and scaled two online publications focused on environmental issues and personal finance, attracting millions of readers globally.
- Drove content strategy and editorial direction, resulting in features in prominent media outlets including The New York Times and NPR.
- Managed all aspects of online publication, including content creation, SEO optimization, and audience engagement, to maximize reach and impact.
- Implemented effective digital marketing strategies to grow readership and establish thought leadership in niche markets.

## Education
### Old Dominion University | Science

## Skills
### Content & Copywriting Expertise
Proficient
- Creative Copywriting & Storytelling (B2B, SaaS, technical content)
- Brand Voice Development (Tone, messaging, consistency)
- Conversion-Focused & UX Writing (Landing pages, product copy, microcopy)
### Content Strategy & Performance
Proficient
- Multi-Channel Content Marketing (Web, social, email, video, podcasts)
- SEO & Content Optimization (Keyword research, on-page SEO, analytics)
- Data-Driven Content Strategy (Performance tracking, audience insights)
### Collaboration & Tools
Proficient
- Cross-Functional Team Collaboration (Product, design, marketing, sales)
- Content Management & Optimization (Figma, WordPress, HubSpot, Google Analytics, Adobe Creative Suite)

## Source
Read this profile on Hello.cv: https://hello.cv/davidquilty
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